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The Values That Guide Us

Family

Family is at the core of everything we do. Whether it's our team, our partners, or the communities we serve, we aim to foster a sense of belonging and support for everyone. We take pride in being a family-oriented organization and look forward to building strong relationships with all those we work with.

Respect

The CREA fabric is woven from diverse skillsets and lived experiences. We believe our differences benefit us when respect is prioritized. We uphold this value in our interactions with partners, industry associates, residents, community leaders, and property managers.​

Community

Community is central to our mission. The communities we foster in the office reflect our commitment to rural, suburban, and urban areas across the country. We focus on creating accessible, affordable housing for diverse groups, including Black and Hispanic individuals, seniors, veterans, and those with special needs.​

Teamwork

“Teamwork makes the dream work” – and affordable housing everyone can be proud of is our dream.  Examining the lifecycle of a community being developed showcases the kind of teamwork we depend on every day, from Acquisitions to Tax Review. It takes our entire company to achieve success.​​

Integrity

CREA is dedicated to delivering high-quality services while upholding a commitment to professionalism and ethical standards. We recognize that doing the right thing can be challenging, but it is essential for building trust and dedication both within our organization and with our partners.​​​​​

Inventive

CREA was inspired by an idea from Jeff Whiting, who leveraged his knowledge, skills and expanding network to bring it to life. Since 2001, Jeff's expertise has driven CREA's growth, characterized by innovation and celebrated by those bold enough to think outside the box.

Values in Action
Modern Apartment Balconies

A Company with Vision

Affordable housing that everyone can be proud of.

Our Mission

CREA believes that opportunity starts with a safe place to call home. We are a values-driven company, passionate about leveraging financial programs and partnerships to eliminate barriers and enhance the quality of life for residents within accessible communities that uphold the dignity of affordable housing.

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