A Company with Vision

Affordable housing that everyone can be proud of.

Northtown Apartments - Chicago, IL

Our Mission

CREA believes that opportunity starts with a safe place to call home. CREA is a values-driven company, passionate about leveraging financial programs and partnerships to eliminate barriers and enhance the quality of life for residents within thriving and accessible communities that uphold the dignity of affordable housing.

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Values in Action

FAMILY

Whether it’s our internal CREA family, the families that we come home to, our extended families through partnerships, or families that we serve in communities across the country, family is a core pillar of what makes CREA – well, CREA.

 

 



 

RESPECT

The CREA fabric is woven with unique strands – personalities, skillsets, lived experiences and perspectives. However, we are acutely aware that our unique differences only serve us as a whole when we bring respect to the table, above all else. This doesn’t stop at our office doors. With our partners and industry associates, for residents, community leaders and property managers – respect is an expectation.

COMMUNITY

Community is at the heart of what we do and why we do it. The community that we build in the office extends to every community we create. Rural, suburban and urban communities. Black and Hispanic, senior and mixed-use, homeless and veteran, special needs and services – we are passionate about creating accessible communities that uphold the dignity of affordable housing.

TEAMWORK

“Teamwork makes the dream work” – and affordable housing everyone can be proud of is our dream. So, imagine the team needed to accomplish that job. Looking at the lifecycle of a community coming to fruition is a great display of the kind of teamwork we rely on every day. From Acquisitions to Tax Review, and every department in between, it takes our entire company to create success.

INTEGRITY

At CREA, we understand that the easy thing is not always the right thing. Often, it’s not. However, by operating under a highly professional and ethical standard, we’re able to provide quality services that develop trust and dedication internally and externally.

INVENTIVE

CREA was born out of an idea Jeff Whiting had. But more, there was knowledge, skill and an expanding network to bring that idea to life.

Expertise put Jeff's initial idea into action and hasn’t stopped since 2001. Over 20 years later and CREA's growth is defined by inventiveness, celebrated by and for those bold enough to step outside of the box.

 

 
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CREA FOUNDATION

In 2020, CREA established the 501(c)3 nonprofit arm: CREA Foundation, Inc. Now over a year of being officially up and running, discover how we're making a greater impact in communities.

Boston CREA employees volunteering

SOCIAL IMPACT

We are acutely aware of the many impacts that effect people and communities beyond affordable housing. #TeamCREA is rolling their sleeves up to address them. 

Inclusion Advisory Council meeting

COMMITMENTS

Company culture; personal and professional growth; and diversity, equity & inclusion aren't on our completion list - they're areas of continued focus and care.

2021 HIGHLIGHTS

INCLUSION ADVISORY COUNCIL

Established the employee-led IAC to guide DEI initiatives.

MISSION, VISION & VALUES

Revisited & renewed company mission, vision & values.

SOCIAL
IMPACT

Created the new role & hired a Head of Social Impact.

DIVERSITY, EQUITY & INCLUSION

Provided education & conversation around DEI topics.