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What We're About

Second Farms Groundbreaking
Jeff Whiting

Our Story

Our story begins with Jeff Whiting seeing a need in communities across the country and wanting to be a part of the solution. Since 2001, CREA has provided inventive financial solutions that contribute to the creation of affordable housing across the country. Working with investor, developer and community partners who align with our mission, CREA's leading the way toward a vision of affordable housing that everyone can be proud of.

But where we began doesn’t matter nearly as much as how our story continues today.

Our story continues at every closing, groundbreaking, ribbon cutting and grand opening.

Our story continues at every internal meeting, industry conference, and client dinner.

Our story continues within every community built, and each affordable home created or preserved.

Through the creation and preservation of affordable housing, as well as the access it provides to people and families for the opportunity to not just reside, but live - CREA’s story continues.

A PLACE FOR EVERYONE

With an emphasis on DEI and Social Impact within our business structure, CREA is making strides towards creating a more equitable culture, client base and impact.

A PLACE WITH HEART

Renewed mission, vision and values align with CREA's focus on opportunity starting with a safe place to call home.

A PLACE FOR WELLNESS

We are committed to supporting the health and wellness of employees. From expanded benefits and resources to flexibility in supporting work/life balance, our employees are our top priority.

A PLACE OF PURPOSE

At a grand opening in California, key team members heard from a 12-year-old resident who shared her gratitude for being out of her mom's car in a safe home. This is when CREA became a different organization - focusing on purpose over profit.

A PLACE TO GROW

In a young industry, CREA started to carve out its own space, aimed at growth year after year.

A PLACE TO WORK

Putting a long-time business plan into action, Jeff Whiting opened CREA's doors to investor and developer clients, offering financial programs to facilitate the creation of affordable communities.

SOUND LIKE A PLACE FOR YOU?

CREA helps eliminate financial & social barriers experienced by people & families across the country through financial solutions & connections with industry partners.

Our Purpose

Our proverbial doors opened in Indianapolis, Indiana in March 2001. Since then, we’ve opened seven additional offices and hired over 159 employees who put our mission into action from our offices and their homes. 

(as of 1/1/2022)

Purpose

Our Executive Leaders

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Jeffrey Whiting

Chairman & Chief Executive Officer

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Arvetta Jideonwo, MHA, CFRE

Head of Social Impact

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Charles Anderson

Co-President

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Katy McShane, SHRM-SCP

Executive Vice President, Chief Human Resource Officer

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Tony Bertoldi

Co-President

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Roger Shank, CPA

Executive Vice President, Chief Financial Officer

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